FAQs

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Ad Solutions

Promo Solutions

Single Sign-on

Ad Solutions

How many users can I reach through GCash ads?

You are able to maximize your reach with ads viewable by over 71 million GCash subscribers. Reach up to 29 million users daily depending on the targeting parameters you have set.

Is it possible to target audiences based on location?

Yes, city-level targeting is possible. You may choose different user locations in the country where you want your ads to appear.

What targeting parameters can we work with?

There is a wide set of targeting parameters available for customization through GCash’s reliable KYC processes and inferred attributes. This includes the following:

Verified Demographics such as age, gender, location, and SEC.
Transactions whether banked, unbanked, high spender, or low spender. You may also target depending on user activities on the app, such as sending money, buying load, paying bills and more.
Interests based on unique transaction signals that identifies different user profiles, such as nightlifers, pet lovers, and beauty junkies among 50+ other affinities

What are the formats available for ad placements?

There are several high viewability ad formats within the GCash app, such as pop up banners, promo cards, use case banners, and receipt banners. If you wish, EDM, push notifications, and SMS are also available for you. Learn more about available ad formats here.

Would you be able to run video ads?

As of the moment, video and GIF ads are not yet supported.

Is there a minimum investment required to avail Ad Solutions?

Ad Solutions campaigns require a minimum of P300,000 total media plan, with a minimum order quantity of P100,000 per type of placement.

Are these available for MSMEs?

GCash Partner Marketing is open to partners who meet the minimum investment for Ad Solutions stated above. At present, the GCash team is continually working on packages that better suit the business needs of MSMEs. In the meantime, you may check out other GCash products available for you here.

How do I pay for ad placements?

For ad placements, clients are charged based on cost per 1,000 impressions instead of other models such as CPC, CPA, and CPS.

Who do I get in touch with if I want to place ads on GCash?

To start your advertising journey, you may reach the Partner Marketing team by filling out this form.

Promo Solutions

What are GCash vouchers?

GCash vouchers are virtual gifts that entitle users to certain benefits once redeemed. These GCash vouchers may be distributed to your customers as a form of reward.

What types of GCash vouchers can I give away?

There are 6 types of GCash vouchers that your customers may enjoy: QR vouchers, load vouchers, GCash credits, online pay vouchers, GLife vouchers, and GInsure vouchers. Learn more about different voucher types here.

How can I share vouchers with my customers?

There are three ways in which you can distribute vouchers to your customers:

Seeding directly to their GCash wallets,
Providing a QR code that leads to voucher redemption, and
Sending or printing unique codes on your products.

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Learn more about different disbursement types here.

Where can I use GCash vouchers?

GCash vouchers may be used at any participating merchant within the duration of the campaign.

Until when can the vouchers be used?

Partners are able to set the duration of the campaign and all unused vouchers will expire once the campaign ends.

Where can my customers find their vouchers?

GCash vouchers can be found in the Voucher Pocket within the GCash app. Once the GCash app is launched, you may click on “Profile” on the navigation bar at the bottom of the screen and click on Voucher Pocket to see all active, used, and expired vouchers.

Is there a minimum investment required to avail Promo Solutions?

Promo Solutions campaigns require a minimum of P100,000 to avail.

How much is the service fee for GCash voucher campaigns?

The service fee for GCash voucher campaigns ranges from 6.5%-10% depending on the campaign budget.

Who do I get in touch with if I want to run a voucher campaign?

To start rewarding your customers, you may reach the Partner Marketing team by filling out this form.

Single Sign-on

What is the difference between the Identity Solutions products?

Single Sign-on intends to help businesses in improving their customer onboarding experience. Customers with verified GCash accounts can easily sign up to the businesses’ platform.While Single Sign-on looks into multiple available customer information.

How many fully verified customers does GCash have?

We have 35M users who are already fully e-KYC’ed as of January 2023.

Will we be able to get the KYC details from different network providers?

Yes, we can send the KYC details regardless of their network. As long as these are GCash fully KYC’ed customers who provided their consent to share their personal information to our partner.

On KYC reliance, who owns the data once it is handed over to the partner?

Data Ownership is fully transferred to the partner by the time the user consents. The partner should do due diligence according to their business standards and BSP regulations.

What is the eKYC process?

All eKYC applications go through various quality and risk checks through our 3rd party identity verification provider, as well as our internal risk engine. Any type of application failure that is not considered as high risk will undergo manual review (e.g. self-declared inputs differ from what is indicated in the OCR ID by at least 1 character).

What will be the experience of unverified users using the Single Sign-on?

Unverified users will not be qualified to register in the Partner’s app via Single Sign-on. They will get an error message prompting them to go through the unautomated registration option.

Can Single Sign-on also be implemented on websites and not just apps?

Whether it is an app or website, as long as your platform is API-ready, we can have the Single Sign-on service available after integration.

Is the Single Sign-on within the GCash app or is it in the Partner’s app?

It is in the Partner’s app. GCash Single Sign-on will need to be integrated in the Partner’s app. When the Partner’s potential customers enter their app or website, Customers should be seeing a “Sign in via GCash” option which will lead them to these 5 steps:

Customers will enter their verified GCash mobile number.
Wait for the one time pin (OTP) to be sent to their mobile for authentication.
Enter the MPIN.
Review the T&Cs and click “I agree.”
Review the information that will be shared to the Partner’s app or website.

Who do I get in touch with if I want to implement Single Sign-on on my platform?

To quickly and successfully onboard customers, you may reach the Partner Marketing team by filling out this form.

How can we help you?

Ad Solutions

Promo Solutions

Single Sign-on